Nostalgia.

I had this when I was a kid and LOVED it. 

I remembering playing with it for hours. So it doesn't surprise me that I want it now for my kids. They love playing with PlayDoh and need something new. But, am I going to spend $40 on it on ebay?

My good friend had this:

Thought it would be cool for my Star Wars obsessed son, but I'm REALLY not going to pay $175 for that!